Why Video Marketing?

Small businesses may ask themselves why they would need to invest in video marketing.

According to the Pew Research Center, as of February of 2021, 72% of adults use some form of social media. The most commonly used social media is YouTube, a video streaming service, with 81% of adults reporting that they have used it.

Here are some video marketing statistics from a December 2020 report from Wyzowl.

87% of video marketers reported that video gives them a positive return on investment.

78% of video marketers say video has directly helped increase sales.

68% of consumers say the pandemic has impacted the amount of video content they’ve watched online, with 96% saying this has increased.

85% of people report wanting to see more videos from brands in 2021.